Rounds that hold
Clients see how many rounds are included before they start. When they are used, the next round opens only after payment.
● ● ○ MARKUP ALTERNATIVE
Feedback is the start. Sign-off is the finish.
MarkUp is a capable visual feedback tool. Approvela is built for the part agencies get paid for: a fixed number of rounds, a price for extra ones and a signed approval at the end.
SIDE BY SIDE
What each tool does, in plain terms.
| Capability | Approvela | MarkUp |
|---|---|---|
| Pin notes on live and staging websites | Yes | Yes |
| Image and video review | Yes | Yes |
| PDF and document review | Yes | Yes |
| Clients review without an account | Yes | Yes |
| Revision round limit enforced by the tool | Yes | Not advertised |
| Client pays to open an extra round | Yes, paid to your Stripe | Not advertised |
| Terms accepted before review starts | Yes, recorded | Not advertised |
| Staging address hidden from the client | Yes | Not advertised |
| Signed approval receipt (PDF) | Yes, numbered | Status change |
| Project locks after approval | Yes | Not advertised |
| Auto-approval with reminder emails | Yes | Not advertised |
| API, signed webhooks and Zapier | Yes | Yes |
| Slack and Teams notifications | Yes, built in | Yes |
| Browser extension | Yes | Yes |
| Client voice and video notes | Yes, recorded in the browser | Yes |
| Turn notes into ClickUp or Asana tasks | Yes, built in | Yes |
Based on MarkUp’s public website and help centre in October 2026. “Not advertised” means we could not find it in public material, not that it definitely does not exist. MarkUp is a trademark of its owner; Approvela is not affiliated with it.
WHY AGENCIES SWITCH
Scope creep stops at the review link.
Approval you can show
Each sign-off produces a numbered PDF receipt with the signer, version, time and accepted terms.
Staging stays private
Clients review through Approvela, so your staging address and credentials are never exposed.
PRICING
Every plan includes unlimited client reviewers.
Approvela charges a flat monthly plan in USD and never takes a cut of your paid rounds.
FAQ
Questions from teams comparing tools.
Is Approvela a good MarkUp alternative?+
Yes, if your agency needs feedback to end in a formal sign-off. Approvela enforces the number of revision rounds, charges for extra rounds and closes each project with a signed, numbered approval receipt.
When is MarkUp the better choice?+
If you mainly need open-ended feedback with no round limits or formal sign-off, MarkUp may suit you. It also connects to more third-party apps today.
Can I move projects from MarkUp to Approvela?+
Yes. Create a project, paste the staging or live address, set the included rounds and send your client the review link. Past MarkUp comments are not imported.
Do my clients need an Approvela account?+
No. Clients open a private review link, accept the project terms once and start leaving notes.
IT’S NOT OFFICIAL UNTIL IT’S APPROVELA